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The rapid growth of connected energy assets is transforming households into active players in the energy transition. For utilities and grid operators, this creates a massive opportunity: a vast new source of flexibility. Yet despite the potential, residential demand response programs have long struggled to gain traction.
At Synergi, we’ve cracked the code. Drawing on insights from over 10,000 data points and real-world organic sign-up flows, we’ve learned exactly what drives customers to engage — and stay engaged — with flexibility programs.
Join us as we share proven strategies, real adoption data, and actionable lessons from our work with leading energy retailers. Discover how clear communication and genuine consumer value can turn untapped potential into measurable impact.
The webinar is hosted by Synergi’s CEO, Antti Hämmäinen and Mike Strahlman, a seasoned energy sector leader with 15 years’ experience driving business transformation and scaling energy transition ventures.
Attendee gift 🎁
By registering and participating in the webinar, you will receive a concise PDF summary containing unique data from our residential flexibility tests and user adoption learnings.
Time and date
27.11.2025, 11:00-12:00 EET
In this webinar, you’ll learn:
- Understanding the real challenges: We’ll unpack the core issues facing today’s grid ecosystem, from rising procurement costs to increasing pressure on customer prices.
- The known solutions and their limits: Smart charging and time-of-use tariffs are well-established tools, but adoption remains uneven. Why? We’ll explore what’s missing.
- How Synergi takes it further: Learn how we turn standard flexibility programs into high-performing, customer-loved experiences — driving better rewards for consumers, measurable results, and higher satisfaction through our proven app and engagement flows.
- Real-world proof: See how one of our partners transformed their flexibility strategy, boosted participation, and delivered tangible value to both customers and the grid.
Register below!
Leave your contact information and register – we will send you a reminder before the webinar starts.
About the speakers:
Antti Hämmäinen is the CEO & Co-Founder of Synergi. Antti is a seasoned expert in utility companies, energy markets, and regulatory environments. With a deep understanding of Distribution System Operators (DSOs) and Transmission System Operators (TSOs), Antti navigates the complexities of energy systems with ease, including the nuances of flexibility within these systems and demand response mechanisms. Antti holds a Master’s degree in Finance from Aalto University.
Mike Strahlman is a seasoned energy sector leader with 15 years’ experience driving business transformation and scaling energy transition ventures. Having held C-suite roles across scale-ups, he excels at leading multi-disciplinary teams, delivering commercial and operational solutions, and creating tangible value. With a career spanning McKinsey, Shell, Deloitte, Piclo, Mike sits on the boards and supports a handful start-ups. He is a purpose-driven, high-integrity leader passionate about the Energy Transition.
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